Category Archivearches

Same idea … 10 years later / Phares away from being original?

THE ORIGINAL?
Mc Donald’s 24/7 Drive Thru – 2008
Source : EPICA Awards Longlist
Agency : DDB Auckland (New Zealand)
LESS ORIGINAL
Mc Donald’s “Automac all night” – 2018
Source : Ad Forum
Agency : Publicis One Quito (Ecuador)

I’m lovin’ it. Or not / Des flip flops dont l’originalité fait un flop

THE ORIGINAL?
Mc Donald’s summer menu – 2007
“The summer menu has just strolled in”
Source : ICAD Awards BRONZE
Agency : TBWA Dublin (Ireland)
LESS ORIGINAL
Mc Donald’s Restaurants – 2019
“I’m loving summer”
Source : Adeevee
Agency : DDB Sydney (Australia)