Category ArchiveBeverages

A product turned into caviar / Si identique que ça fout les boules

THE ORIGINAL?
Carlsberg Beer Caviar – 2018
“Caviar made from beer”
Made during russian soccer world-cup
Agency : CP+B Copenhagen (Denmark)
LESS ORIGINAL
Heinz Ketchup Caviar – 2019
“Caviar made from ketchup”
Made for Valentine’s Day (Valent-Heinz day)
Agency : Unknown (USA)

Absolutely Absolut? / la copie au naturel?

THE ORIGINAL?
Natural Mark Vodka – 2016
Agency : Tag Creative (Russia)
LESS ORIGINAL
Mont-Dore Mineral Water – 2018
Agency : Coup d’Ouest (New Caledonia, FR)

A child’s inner dream / J’aurais voulu être un artiste…

THE ORIGINAL?
Chocolisto chocolate milk – 2016
“Feed your child’s future”
Agency : Grey Bogota (Colombia)
LESS ORIGINAL
Peak Milk Powder – 2018
“Let them reach for their peak”
Agency : Noah’s Ark Lagos (Nigeria)

Ice Block Posters / Plus très frais?

THE ORIGINAL?
Jupiler Beer “ice poster” – 2008
(Bottles of beer inside an ice block)
Source : Coloribus
Agency : Famous & JC Decaux (Belgium)
LESS ORIGINAL
Jägermeister “ice poster” – 2018
(Bottles of Jägermeister stuck inside an ice block)
Source : Dirk & Philip
Agency : Dirk und Philip (Germany)

Wake-up, it’s been done before! / Original? Mon œil!

THE ORIGINAL?
Good Morning Coffee – 2010
Source : Coloribus
Agency : Saatchi (Israel)
LESS ORIGINAL
Black Insomnia Coffee – 2017
Source : Coloribus
Agency : MuchiMuchi (France)
LESS ORIGINAL
Mc Café coffee – 2018
Source : Cannes Longlist
Agency : TBWA (The Netherlands)