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Category Archiveburger

Fake fancy burger, real lookalike / Un vrai goût de réchauffé?

THE ORIGINAL?
Mc Donald’s “The blind taste” – 2015
WATCH THE CASE STUDY FILM
Source : We Love Ad, Cannes Lions SHORTLIST
Agency : TBWA Roma (Italy)
LESS ORIGINAL
Burger King “Whopper Prank” – 2020
WATCH THE SUPER BOWL TV COMMERCIAL
Source : 2020 Super Bowl LIV TVC
Agency : Pitch & Horizon Media (USA)

Laxative that helps to digest burgers faster / Difficile à digérer?

THE ORIGINAL?
Fast Laxative – 2018
“Digest burgers faster”
Source : EPICA Awards Book 32
Agency : HS AD Seoul (Korea)
LESS ORIGINAL
Mankind Pharma Laxative – 2019
“Keeps nothing in”
Source : Luerzer’s Archive
Agency : Asatsu DK (India)