Category Archivecanular

Fake retirement, real lookalike? / Le coup de la fausse retraite

THE ORIGINAL?
AT&T DirecTV “Altuve quits” – 2019
(Click on the image for larger view)
WATCH THE TV COMMERCIAL
Source : Clio Awards SILVER
Agency : Dieste, Omnicom Dallas (USA)
LESS ORIGINAL
Hulu “Tom Brady big announcement”– 2020
(Click on the image for larger view)
WATCH THE SUPER BOWL TVC
Source : Adweek, AdForum
Agency : In-House (USA)

Fake fancy burger, real lookalike / Un vrai goût de réchauffé?

THE ORIGINAL?
Mc Donald’s “The blind taste” – 2015
WATCH THE CASE STUDY FILM
Source : We Love Ad, Cannes Lions SHORTLIST
Agency : TBWA Roma (Italy)
LESS ORIGINAL
Burger King “Whopper Prank” – 2020
WATCH THE SUPER BOWL TV COMMERCIAL
Source : 2020 Super Bowl LIV TVC
Agency : Pitch & Horizon Media (USA)

Same joke made-up again? / La même idée remaquillée?

THE ORIGINAL?
Pepsi Cola – Pepsi X Energy Cola – 2006
“Don’t sleep at the party”
Click on the images to enlarge
Source : Adeevee
Agency : Almap BBDO (Brazil)
LESS ORIGINAL
RollingStone Beer – 2010
“The edition is limited,
fun isn’t”
Source : AdForum
Ag : BBDO Milan (Italy)
LESS ORIGINAL
Pilsener Light – 2019
“This halloween,
avoid being disguised”
Source : Adsoftheworld
Ag : MullenLowe (Ecuador)