Category ArchiveCars

Not so innovative as it looks? / Ça donne presque la nausée?

THE ORIGINAL?
Boarding Ring Glasses – 2013
“Glasses against motion sickness”
Source : 2013 DAME Design Award, Amsterdam
Company : Boarding Ring, Var (France)
LESS ORIGINAL
Citroën “Seetroën” – 2018
“The 1st glasses against motion sickness”
Source : 2019 Cannes Lions SILVER & BRONZE
Agency : BETC Paris (France)

Friendly slap on the shoulder, again & again / Le pompiste pompé?

Cars made from cigarettes / Une idée qui a fait un tabac

THE ORIGINAL?
Anti-Tobacco awareness – 2018
A car made entirely from cigarettes.
Source : New Business
Agency : Jung von Matt Saga (Germany)
LESS ORIGINAL
National Tobacco Control Center – 2019
A car made entirely from cigarette butts.
Source : Adeevee
Agency : Run lab (Korea)

Little dancer standing motionless / ouh là… oups!

THE ORIGINAL?
Audi A4 Multitronic – 2001
Watch the TV Commercial
Source : Culture Pub,
Agency : Saatchi & Saatchi (Germany)
LESS ORIGINAL
Citroën C4 Cactus “hula girl” – 2019
Watch the TV Commercial
Source : Packshotmag
Agency : Traction, BETC Group (France)

Baby dream of driving / À deux doigts de m’agacer…

THE ORIGINAL?
Honda Motorbikes Brazil – 2001
“Everyone’s born dreaming of a Honda”
Agency : DM9 DDB Sao paulo (Brazil)
LESS ORIGINAL
Honda Motorbikes Spain – 2019
“The power of love”
Agency : Made in Space (Spain)

Animal detecting billboards / La nuit tout est permis?

THE ORIGINAL?
BMW Night Vision – 2016
“Animal detecting billboard”
Watch the Case Study Video
Agency : Demner, Merlicek & Bergmann (Austria)
LESS ORIGINAL
Volkswagen Touareg – 2019
“Night vision billboard”
Watch the Case Study Video
Agency : DDB Nord (Sweden)

Ponctuation matters / La même idée, un point c’est tout?

THE ORIGINAL?
Volkswagen – City Emergency Brake – 2015
“It’s important to stop at the right moment”
Source : Coloribus
Agency : GMP Bucharest (Romania)
LESS ORIGINAL
Mercedes Brake Assist – 2018
“Brakes when it matters…”
Source : Adsoftheworld
Agency : Miami Ad School (GER)

The Channel crossed by car / La deuxième manche?

THE ORIGINAL?
Audi A8 – Channel crossing – 2017
“(…) discover new roads…”
Watch the video
Agency : Double2 Event  (France)
LESS ORIGINAL
Jaguar I-Pace – Channel tunnel challenge – 2018
“From London to Brussels on a single charge”
Watch the video
Agency : Unknown (United Kingdom)