Category ArchiveDirect Marketing

mixed soccer jerseys / Une idée à moitié originale?

THE ORIGINAL?
Ford “Camisetron” – 2014
Custom made soccer jerseys that are
a mix of several different countries.
Watch the Case Study
Agency : Zubiad, Florida, (USA)
LESS ORIGINAL
Coca-Cola “Mixed Fans” – 2019
Custom made soccer jerseys that are a mix
of several different countries.
Source : Dubaï Lynx Direct BRONZE
Agency : Geometry Global, Dubaï (UAE)

A product turned into caviar / Si identique que ça fout les boules

THE ORIGINAL?
Carlsberg Beer Caviar – 2018
“Caviar made from beer”
Made during russian soccer world-cup
Agency : CP+B Copenhagen (Denmark)
LESS ORIGINAL
Heinz Ketchup Caviar – 2019
“Caviar made from ketchup”
Made for Valentine’s Day (Valent-Heinz day)
Agency : Unknown (USA)

The coughing teddy bears / “Tousse” les mêmes?

THE ORIGINAL?
Anti-Smoking awareness – Roche – 2017
“The protector bear” – Watch the Case Study
Source : Coloribus
Agency : Integer TBWA Milan (Italy)
LESS ORIGINAL
Air Pollution awareness – Breezometer – 2018
“The Toxic Toby” – Watch the Case Study
Source : Ad Forum
Agency : McCann, London (United Kingdom)