Category Archiveimitation

Fake brands, real lookalike / À la même enseigne?

THE ORIGINAL?
CAMP 2018 Marketing Congress – 2018
“Leaders gat many followers”
Source : Cannes Lions SILVER
Agency : Carne Prime Advertising (Peru)
LESS ORIGINAL
KFC – 2019
“Guys, we’re flattered”
Source : Mirror.co.uk
Agency : Mother London (UK)

The real apple store / Pomme C, Pomme V?

THE ORIGINAL?
The Real Apple Store / Borough-Market – 2014
Watch the Case Study Film
Source : Creative Criminals
Agency : Tin man London  (United Kingdom)
LESS ORIGINAL
Laquenexy Fruit Gardens – 2018
Watch the Video
Source : Creapills, Le Républicain Lorrrain
Agency : Unknown ?, Moselle (France)