Category Archivemedia innovation

A Billboard that rust in 3 weeks / C’est la créativité qui dérouille?

THE ORIGINAL?
Audi A2 – 2003
“All Aluminium Audi A2”
Source : Adeevee
Agency : Saatchi (Denmark)
LESS ORIGINAL
Tyrolit Knives – 2019
“Flawless. Forever”
Source : Ad Forum, Adsoftheworld
Agency : Heimat Wien (Austria)

Animal detecting billboards / La nuit tout est permis?

THE ORIGINAL?
BMW Night Vision – 2016
“Animal detecting billboard”
Watch the Case Study Video
Agency : Demner, Merlicek & Bergmann (Austria)
LESS ORIGINAL
Volkswagen Touareg – 2019
“Night vision billboard”
Watch the Case Study Video
Agency : DDB Nord (Sweden)