Category ArchiveMiscellaneous, Mixed sources

visual metaphors / Une grosse analogie entre ces métaphores?

Eye opener / œil pour œil?

THE ORIGINAL?
Seek truth / Anti tobacco campaign – 2004
Source : Ad Forum
Agency : Arnold Worldwide, Boston (USA)
LESS ORIGINAL
Cafe Registrado – 2019
Source : Adeevee
Agency : Geometry (Argentina)

Street art against air pollution / Peinture pas fraîche?

THE ORIGINAL?
IKEA + Airlite “Ikea loves earth”– 2015
Watch the case study film on YouTube
Source : Art Directors Club Italiano SILVER
Agency : Auge Headquarter (Italy)
LESS ORIGINAL
Absolut Vodka + Airlite “Absolut street trees” – 2019
Watch the case study film on YouTube
Source : AdLatina
Agency : Anonymous, Mexico (Mexico)

Same use of a rotating billboard / Copie? À vous de trancher!

THE ORIGINAL?
The awake baker “always freshly cut” – 2005
Ad made on a trivision rotating billboard
Source : Eurobest Awards SILVER
Agency : Duval Guillaume Brussels (Belgium)
LESS ORIGINAL
L’émouleur – Japanese knive blades – 2019
Ad made on a trivision rotating billboard
Source : Grenier aux Nouvelles
Agency : Dentsu Bos (Canada)

100% natural copycat? / Naturellement pompé?

THE ORIGINAL?
Unilever “Rexona Naturals” – 2009
Source : Adeevee
Agency : Lowe Ginkgo (Uruguay)
LESS ORIGINAL
Pedras Mineral Water “100% natural” – 2017
Source : Workforce
Agency : BBDO (Portugal)

Spot the difference / Une version chinoise du jeu des 7 erreurs

THE ORIGINAL?
Hong-Kong Ballet – 2018
Source : Adsoftheworld
Agency : Design Army (USA)
LESS ORIGINAL
Little Swan washing machines – 2019
Source : AdWeek
Agency : Unknown (China)

Welcome to copy paste city / Bienvenue à copy-paste city?

THE ORIGINAL?
Volvo V70 – 2009
“1400 KM on a single tank”
Watch full campaign here
Forsman & Bodenfors (SWE)
LESS ORIGINAL
United Airlines – 2015
“Connecting the world”
Watch full campaign here
Miami Ad School Hamburg (GER)
LESS ORIGINAL
EasyJet – 2018
“Don’t hesitate, choose both”
Watch full campaign here
Agency : Creatives Geneva (SWI)

Gay animal couples / Pour l’originalité c’est baisé?

THE ORIGINAL?
Animal Planet – 05 – 2018
“Love is natural.
Happy pride month”
Agency : Young & Rubicam (Turkey)
LESS ORIGINAL
Bratislava Zoo – 12 – 2018
“Same sex relashionships. Wildlife can
teach us acceptance and support”
Agency : Jandl Bratislava (Slovakia)

The other side of creativity / Pas si renversant que ça?

THE ORIGINAL?
Gossip News – 2010
Source : Coloribus
Agency : Soul fast (Uruguay)
LESS ORIGINAL
HIMG – 2015
Source : Coloribus
Agency : Team Red
(Hungary)
LESS ORIGINAL
Mandevu – 2017
Cannes BRONZE LION
Agency : Young &Rubicam
(Kenya)
LESS ORIGINAL
Renault Duster – 2018
“Challenge gravity”
Agency : DPZ & T
(Brazil)

Elementary school of copycat / À l’école de la pompe?

THE ORIGINAL?
Claro – Second hand school supplies – 2015
“Do not disappoint who needs it”
Agency : 6P Marketing & Propaganda  (Brazil)
LESS ORIGINAL
Anaya For President – 2018
“We have 3 priorities : education, education, education”
Agency : Unknown ? (Mexico)