Category Archiveparking

reading a magazine while parking / Zéro de conduite!

THE ORIGINAL?
Lancia Delta – 2009
“Autoparking system”
Source : Cannes BRONZE LION
Agency : Marcel Paris (France)
LESS ORIGINAL
Ford – Slaviero Car Dealer – 2020
“Ford Edge. With park assist”
Source : Adsoftheworld
Agency : LCT Curitiba (Brazil)

Share your own parking app / Une idée ressortie du garage?

THE ORIGINAL?
Hyundai – Smart Spot App – 2017
Watch the Case Study film
Source : Cannes Lions Shortlist
Agency : Innocean (USA)
LESS ORIGINAL
Toyota – Parking Spot – 2019
Watch the Case Study film
Source : Cannes Lions Shortlist
Agency : Circus Grey Lima (Peru)