Category ArchivePharmaceutical, Health

Face recognition for stroke detection / Copie à visage découvert?

THE ORIGINAL?
Invisible Update / Stroke detection– 02/2018
Watch the case study film
Making strokes visible using iphone’s
facial recognition technology
Source : CLIOS Bronze, Graphis GOLD
School : Miami Ad School Toronto (Canada)
LESS ORIGINAL
Samsung / Hong-Kong Stroke Association – 05/2019
Watch the case study film
Making strokes visible using iphone’s
facial recognition technology
Source : SHOTS, Ad Forum
Agency : Cheil Worldwide Hong Kong (China)

A lamp post that stands straight / Original? Tu rêves Herbert!

THE ORIGINAL?
Caltrate “For a strong back” – 2007
Source : Adeevee
Agency : Leo Burnett Shanghai (China)
LESS ORIGINAL
Gamidofil (Viagra like medicine) – 2019
Source : Adsoftheworld
Agency : Endorphins Art Labs (Egypt)

Molar and beef mash-up / Ça molaire parfaitement identique!

THE ORIGINAL?
Wrigley’s Orbit Gum– 2016
“Don’t let them settle in”
Source : Paintbox
Agency : Mudra DDB (India)
LESS ORIGINAL
Gum Dental Floss – 2018
“Some things don’t belong together”
Source : Cannes Health SHORTLIST
Agency : Dentsu Bangkok (Thaïland)