Category ArchivePrint & Outdoor

Animal detecting billboards / La nuit tout est permis?

THE ORIGINAL?
BMW Night Vision – 2016
“Animal detecting billboard”
Watch the Case Study Video
Agency : Demner, Merlicek & Bergmann (Austria)
LESS ORIGINAL
Volkswagen Touareg – 2019
“Night vision billboard”
Watch the Case Study Video
Agency : DDB Nord (Sweden)

Lifting the billboard / Une idée à emporter?

THE ORIGINAL?
Gold’s Gym fitness Club – 2006
Source : Adeevee
Agency : Ogilvy Mumbai (India)
LESS ORIGINAL
Yellow Pages – 2009
““Fitness Club? Find it on YP”
Agency : Y&R Tel Aviv (Israël)
LESS ORIGINAL
Basic-Fit Fitness Club – 2018
“Get fit for summer”
Agency : XXS Amsterdam (NL)

A remake with a serious lack of genius? / Deuxième service!

THE ORIGINAL?
MB Worldwide Job Search website – 2003
“Feeling out of place? Find the career
that suits your creative talent…”
Source : Adeevee
Agency : Lowe Dubaï (United Arab Emirates)
LESS ORIGINAL
ETH-Zurich University – 2018
“Brillant minds shouldn’t be distracted
from their studies by part-time jobs”
Source : Adsoftheworld
Agency : Ruf Lanz Zurich (Switzerland)

Season’s greetings / Des idées nées sous la même étoile?

THE ORIGINAL?
Season’s greetings – Publicis Singapore – 2005
Agency : Publicis Group (Singapore)
LESS ORIGINAL
CG Folks 3D animation studio – 2018
Agency : CG Folks Warsaw (Poland)

Welcome to copy paste city / Bienvenue à copy-paste city?

THE ORIGINAL?
Volvo V70 – 2009
“1400 KM on a single tank”
Watch full campaign here
Forsman & Bodenfors (SWE)
LESS ORIGINAL
United Airlines – 2015
“Connecting the world”
Watch full campaign here
Miami Ad School Hamburg (GER)
LESS ORIGINAL
EasyJet – 2018
“Don’t hesitate, choose both”
Watch full campaign here
Agency : Creatives Geneva (SWI)

Gay animal couples / Pour l’originalité c’est baisé?

THE ORIGINAL?
Animal Planet – 05 – 2018
“Love is natural.
Happy pride month”
Agency : Young & Rubicam (Turkey)
LESS ORIGINAL
Bratislava Zoo – 12 – 2018
“Same sex relashionships. Wildlife can
teach us acceptance and support”
Agency : Jandl Bratislava (Slovakia)

magazine’s name into a headline / Voici une curieuse coïncidence?

THE ORIGINAL?
Citeo paper recycling – 06 – 2018
Published in VOICI magazine
Agency : Jesus & Gabriel (France)
LESS ORIGINAL
ONU Femmes / UN Women – 11 – 2018
Published in VOICI magazine
Agency : Glory Paris (France)

A memory photo messed up / Une ressemblance assez Maousse?

THE ORIGINAL?
Transavia (Outdoor poster) – 03 – 2018
“At this price go back …
and take your picture again.”
Agency : Humanseven Paris (France)
LESS ORIGINAL
Disneyland Paris (Facebook Post) – 08 – 2018
“A messed up picture?
What if we offered you 300 days to catch up?”
Agency : Unknown (France)

Plastic bottle fish / Une bouteille à l’amer… goût de déjà-vu?

THE ORIGINAL?
WWF France  (Spec ad) – 2016
“Soon in your own plate. Protect the oceans”
Source : Saxoprint Creative Awards
AD : Alison Epaud (France)
LESS ORIGINAL
Florianopolis City Government – 2018
“The more plastic, the less life in the oceans”
Source : Coloribus
Agency : D/Araújo Comunicação (Brazil)

Ponctuation matters / La même idée, un point c’est tout?

THE ORIGINAL?
Volkswagen – City Emergency Brake – 2015
“It’s important to stop at the right moment”
Source : Coloribus
Agency : GMP Bucharest (Romania)
LESS ORIGINAL
Mercedes Brake Assist – 2018
“Brakes when it matters…”
Source : Adsoftheworld
Agency : Miami Ad School (GER)