Category ArchivePrint & Outdoor

tower of pisa photography fail / Un penchant pour le déjà-vu?

THE ORIGINAL?
Vision+ Optical store – 2014
Source : Cannes Archive
Agency : FCB Buenos Aires (Argentina)
LESS ORIGINAL
Volkswagen Park Assist – 2019
Cannes Outdoor BRONZE
Agency : ALMAP / BBDO (Brazil)

Sucked up posters / Ils ne manquent pas d’air!

THE ORIGINAL?
Hoover vacuum cleaner – 1982
(Click on the image to enlarge)
Source : French ADC Shortlist
Agency : Masius Paris (France)
LESS ORIGINAL
Rowenta vacuum cleaner – 2000
(Click on the image to enlarge)
Source : Cannes Archive
Agency : Publicis (Germany)
LESS ORIGINAL
Philco vacuum cleaner – 2019
(Click on the image to enlarge)
Source : Adsoftheworld
Agency : Propeg (Brazil)

clean plate as a hunting trophy / Ils en ont peut-être trophée?

THE ORIGINAL?
Pride dishwashing liquid – 2018
“No meal should be that memorable”
Source : APA Loeries Awards
Agency : Scanad Nairobi (Kenya)
LESS ORIGINAL
Palmolive – 05-2019
“Grease Hunter”
Source : Adeevee
Agency : Red Fuse Paris (France)

Surrealistic lookalike / Un pâle reflet de l’original?

THE ORIGINAL?
Original painting from René Magritte – 1937
“La Reproduction Interdite”
Source : Museum Boijmans Rotterdam
Artist : René Magritte (Belgium)
LESS ORIGINAL
Gleam Toothpaste – 2019
“It’s time for Gleam”
Source : Lürzer’s International Archive (03-2019)
Agency : The Narrow Street, Bangalore (India)

upside down clocks / Un auto-plagiat minute?

THE ORIGINAL?
Mc Donald’s Uruguay – 03-2019
“Open 24 hours”
Source : Adeevee
Agency : TBWA (Uruguay)
THE ORIGINAL?
Mc Donald’s USA – 2019
“Open 24 hours”
Source : Cannes Lions Longlist, Lürzer’s Archive
Agency : Alma Miami (USA)

Same landscape, different prize / Ailleurs c’est pareil?

THE ORIGINAL?
Philippines Tourism – 2011
“Just as beautiful,
just not as expensive”
Source : Cannes Lions BRONZE
Agency : DM9 DDB (Philippines)
LESS ORIGINAL
Deutsche-Bahn German-Rail – 2019
“Oregon, USA 1237€
Bavaria, Germany 24€ ”
Source : Cannes Lions Press BRONZE
Agency : Ogilvy, Frankfurt (Germany)

Blank edition newspaper / Un Grand-Prix vidé de son originalité?

THE ORIGINAL?
20 Minutes – 2007
“Freedom of press”
Source : CB News
Ag : La Chose (FR)
LESS ORIGINAL
Sozcu Daily Newspaper – 2017
“May 19. Press freedom edition”
Source : AP News
Agency : Unknown (Turkey)
LESS ORIGINAL
An Nahar Lebanon – 2019
“The blank issue”
Source : Cannes press GRAND-PRIX
Agency : Impact BBDO (UAE/Lebanon)

Constipated Putin / Ils ne se sont pas trop fait suer?

THE ORIGINAL?
Fiber Colon – 02–2018
“Releases tensions”
Source : Adeevee
Agency : Dentsu (Ecuador)
LESS ORIGINAL
Gogaz anti-flatulence medicine – 06-2019
“Stop the rude fart”
Source : Adeevee
Agency : Webtilia Lima (Peru)

Basketball field invasion / Une idée qui se démultiplie?

THE ORIGINAL?
L’Équipe French N°1 Sports Magazine – 2018
“the best of yesterday moves in one newspaper”
Source : La Réclame, Les Chatons d’Or
Agency : Apoteoz (France)
LESS ORIGINAL
ESPN sports channel app – 06-2019
“Never miss a move”
Source : Cannes Lions Press BRONZE
Agency : Africa Sao Paulo (Brazil)

Frenck Kiss with the dog / Les mêmes idées se ramassent à la pelle

THE ORIGINAL?
CNCT Anti-Tobacco campaign – 2007
“Smoking is harmful to your breath”
Source : Coloribus, Cannes Archive
Agency : TBWA, Paris (France)
LESS ORIGINAL
Hagen, Pet Care Products– 2019
“Fresher breath every day”
Source : Luerzer’s International Archive
Agency : Mc Cann Santiago (Chile)