Category ArchivePrint & Outdoor

Spooky lookalike / Effrayant comme c’est ressemblant!

THE ORIGINAL?
Mc Donald’s – Halloween – 2014
Source : Adsoftheworld
Agency : DDB Helsinki (Finland)
LESS ORIGINAL
Heinz Ketchup – Halloween – 2019
Source : AdAge
Agency : BBH London (United Kingdom)

An idea that Travels a lot / Passeport pour la pompe?

THE ORIGINAL?
Mundo Literario Bookstore – 2018
“Travel with your imagination”
Source : Adeevee
Agency : Saatchi & Saatchi (Honduras)
LESS ORIGINAL
Lectura Bookstore – 2019
“Go travel”
Source : Luerzer’s International Archive
Agency : Ogilvy & Mather La Paz (Bolivia)

color of the year : grey / Essaierait on de nous enfumer?

THE ORIGINAL?
Sinteplast Eco-Paint “Sky Blue” – 05-2019
“Save the colors of nature”
Source : Adeevee
Agency : VML Young & Rubicam (Argentina)
LESS ORIGINAL
WWF / Color of the year – 12-2019
“Save classic blue”
Source : Adsoftheworld
Agency : White Rabbit (Hungary)

Same joke made-up again? / La même idée remaquillée?

THE ORIGINAL?
Pepsi Cola – Pepsi X Energy Cola – 2006
“Don’t sleep at the party”
Click on the images to enlarge
Source : Adeevee
Agency : Almap BBDO (Brazil)
LESS ORIGINAL
RollingStone Beer – 2010
“The edition is limited,
fun isn’t”
Source : AdForum
Ag : BBDO Milan (Italy)
LESS ORIGINAL
Pilsener Light – 2019
“This halloween,
avoid being disguised”
Source : Adsoftheworld
Ag : MullenLowe (Ecuador)

Dust storm created by a car / La créativité est partie en fumée?

THE ORIGINAL?
Mitsubishi Pajero 4×4 – 2005
“The more powerful Pajero is available”
Source : AdsOfTheWorld
Agency : JWT (Bahrain)
LESS ORIGINAL
Volkswagen Pick-Up – 2019
“The most powerful 4×4 Volkswagen Pick-Up
Source : AdsOfTheWorld
Agency : Geometry Global Buenos Aires (Argentina)

2 ads of the same species / Une copie dernier cri?

THE ORIGINAL?
Detran RN – Road Safety Awareness – 07-2019
“Don’t let traffic change you”
Source : Ad Forum / Act-Responsible
Agency : Executiva Propaganda (Brazil)
LESS ORIGINAL
PreUniversitario PSU – 11-2019
“I’m not afraid of you”
Source : Behance
Agency : Unknown (Chile)

tower of pisa photography fail / Un penchant pour le déjà-vu?

THE ORIGINAL?
Vision+ Optical store – 2014
Source : Cannes Archive
Agency : FCB Buenos Aires (Argentina)
LESS ORIGINAL
Volkswagen Park Assist – 2019
Cannes Outdoor BRONZE
Agency : ALMAP / BBDO (Brazil)

Sucked up posters / Ils ne manquent pas d’air!

THE ORIGINAL?
Hoover vacuum cleaner – 1982
(Click on the image to enlarge)
Source : French ADC Shortlist
Agency : Masius Paris (France)
LESS ORIGINAL
Rowenta vacuum cleaner – 2000
(Click on the image to enlarge)
Source : Cannes Archive
Agency : Publicis (Germany)
LESS ORIGINAL
Philco vacuum cleaner – 2019
(Click on the image to enlarge)
Source : Adsoftheworld
Agency : Propeg (Brazil)

clean plate as a hunting trophy / Ils en ont peut-être trophée?

THE ORIGINAL?
Pride dishwashing liquid – 2018
“No meal should be that memorable”
Source : APA Loeries Awards
Agency : Scanad Nairobi (Kenya)
LESS ORIGINAL
Palmolive – 05-2019
“Grease Hunter”
Source : Adeevee
Agency : Red Fuse Paris (France)

Surrealistic lookalike / Un pâle reflet de l’original?

THE ORIGINAL?
Original painting from René Magritte – 1937
“La Reproduction Interdite”
Source : Museum Boijmans Rotterdam
Artist : René Magritte (Belgium)
LESS ORIGINAL
Gleam Toothpaste – 2019
“It’s time for Gleam”
Source : Lürzer’s International Archive (03-2019)
Agency : The Narrow Street, Bangalore (India)