Category ArchivePrint & Outdoor

Halloween scary lookalike / Une copie bien léchée?

THE ORIGINAL?
The Pump House – Halloween – 2014
Source : Coloribus
Agency : Extra Credit Projects, Michigan (USA)
LESS ORIGINAL
Mc Donald’s sundae – Halloween – 2018
Source : Coloribus
Agency : DDB Vienna (Austria)

The other side of creativity / Pas si renversant que ça?

THE ORIGINAL?
Gossip News – 2010
Source : Coloribus
Agency : Soul fast (Uruguay)
LESS ORIGINAL
HIMG – 2015
Source : Coloribus
Agency : Team Red
(Hungary)
LESS ORIGINAL
Mandevu – 2017
Cannes BRONZE LION
Agency : Young &Rubicam
(Kenya)
LESS ORIGINAL
Renault Duster – 2018
“Challenge gravity”
Agency : DPZ & T
(Brazil)

Elementary school of copycat / À l’école de la pompe?

THE ORIGINAL?
Claro – Second hand school supplies – 2015
“Do not disappoint who needs it”
Agency : 6P Marketing & Propaganda  (Brazil)
LESS ORIGINAL
Anaya For President – 2018
“We have 3 priorities : education, education, education”
Agency : Unknown ? (Mexico)

Helmet Hair Style / Ça tombe un peu à plat?

THE ORIGINAL?
Peugeot Elystar – 2004
Source : Coloribus
Leo Burnett (Germany)
LESS ORIGINAL
Road Safety – 2017
EPICA AWARDS SILVER
Ag : Scholz & Friends (Germany)
LESS ORIGINAL
Abus Bike Helmets – 2018
Source : We Love Budapest
Agency : Young & Rubicam (Hungary)

Wake-up, it’s been done before! / Original? Mon œil!

THE ORIGINAL?
Good Morning Coffee – 2010
Source : Coloribus
Agency : Saatchi (Israel)
LESS ORIGINAL
Black Insomnia Coffee – 2017
Source : Coloribus
Agency : MuchiMuchi (France)
LESS ORIGINAL
Mc Café coffee – 2018
Source : Cannes Longlist
Agency : TBWA (The Netherlands)

Play it again Sam! / La copie du pianiste?

THE ORIGINAL?
Pioneer Car Audio Systems – 2007
“Let the road play”
Agency : Mc Cann Erickson, Madrid  (Spain)
LESS ORIGINAL
Viva Street Festival – 2018
“Street music is art”
Agency : Core4, Bratislava (Slovakia)

Molar and beef mash-up / Ça molaire parfaitement identique!

THE ORIGINAL?
Wrigley’s Orbit Gum– 2016
“Don’t let them settle in”
Source : Paintbox
Agency : Mudra DDB (India)
LESS ORIGINAL
Gum Dental Floss – 2018
“Some things don’t belong together”
Source : Cannes Health SHORTLIST
Agency : Dentsu Bangkok (Thaïland)