Category ArchiveSocial, environmental, non-profit

Pets treated like garbage / Une Idée ressortie de la poubelle?

THE ORIGINAL?
Foundation Tier-im-recht – 2016
“Some animals are treated like garbage”
Agency : Ruf Lanz Zurich (Switzerland)
LESS ORIGINAL
Foundation Tomba Latas – 2019
“Pets are not trash” – Watch the video
Agency : LCT Curitiba (Brazil)

A record made from marine plastics / La créativité en disque rayé?

THE ORIGINAL?
Sydney Water “Beat the bottle” – 2017
“A disc made from ocean plastic waste”
Source : Adsoftheworld
Agency : Republic of Everyone (Australia)
LESS ORIGINAL
Surfers Against Sewage “Ocean Vinyl” – 2019
“A disc made from ocean plastic waste”
Watch the case study video
Agency : Havas London (United Kingdom)

color of the year : grey / Essaierait on de nous enfumer?

THE ORIGINAL?
Sinteplast Eco-Paint “Sky Blue” – 05-2019
“Save the colors of nature”
Source : Adeevee
Agency : VML Young & Rubicam (Argentina)
LESS ORIGINAL
WWF / Color of the year – 12-2019
“Save classic blue”
Source : Adsoftheworld
Agency : White Rabbit (Hungary)

2 ads of the same species / Une copie dernier cri?

THE ORIGINAL?
Detran RN – Road Safety Awareness – 07-2019
“Don’t let traffic change you”
Source : Ad Forum / Act-Responsible
Agency : Executiva Propaganda (Brazil)
LESS ORIGINAL
PreUniversitario PSU – 11-2019
“I’m not afraid of you”
Source : Behance
Agency : Unknown (Chile)

Similar anti-abstentionism stunts / Copie ou coïncidence? À voter!

THE ORIGINAL?
Burger King “Blank Whopper” – 2018
Anti-abstentionism campaign
Watch the case study film
Source : YouTube, AD Forum
Agency : David, Sao Paulo (Brazil)
LESS ORIGINAL
Mc Donald’s #MakeYourChoice – 2019
Anti-abstentionism campaign
Watch the case study film
Source : YouTube
Agency : Unknown, Hyderabad (India)

Hijacked logotype & breast cancer / Deux idées à touche touche?

THE ORIGINAL?
Breast Cancer foundation – 2014
“If only you checked your
breasts as often”
Agency : DDB (Singapore)
LESS ORIGINAL
Honda – Breast Cancer Awareness – 2019
“Touch Yourself”
Source : Adsoftheworld
Agency : Made in Space (Spain)

Cars made from cigarettes / Une idée qui a fait un tabac

THE ORIGINAL?
Anti-Tobacco awareness – 2018
A car made entirely from cigarettes.
Source : New Business
Agency : Jung von Matt Saga (Germany)
LESS ORIGINAL
National Tobacco Control Center – 2019
A car made entirely from cigarette butts.
Source : Adeevee
Agency : Run lab (Korea)

Double Rainbow / À l’est, rien de nouveau?

THE ORIGINAL?
Stockholm Pide – 2013
“The fight for LGBT rights continues. #GoWest”
Source : Adsoftheworld
Agency : M&C Saatchi Stockholm (Sweden)
LESS ORIGINAL
Aviatur – LGBT Pride Day – 2019
“Love is celebrated. Even where it’s forbidden”
Source : Adsoftheworld
Agency : Sancho BBDO Bogota (Colombia)

Gay animal couples / Pour l’originalité c’est baisé?

THE ORIGINAL?
Animal Planet – 05 – 2018
“Love is natural.
Happy pride month”
Agency : Young & Rubicam (Turkey)
LESS ORIGINAL
Bratislava Zoo – 12 – 2018
“Same sex relashionships. Wildlife can
teach us acceptance and support”
Agency : Jandl Bratislava (Slovakia)

real estate prank / De l’anti réchauffement qui sent le réchauffé?

THE ORIGINAL?
MTV Global warming awareness – 2007
Fake Real Estate Promo “Sea front tomorrow”
Watch the TV Commercial (You Tube)
Source : Coloribus
Agency : Arnold worldwide Milan (Italy)
LESS ORIGINAL
Greenpeace Global warming awareness – 2018
Fake Real Estate Promo “predictive real estate”
Watch the TV Commercial (You Tube)
Source : Grand-Prix Data & Créativité
Agency : Artefact (France)