Category ArchiveSports, Events

mixed soccer jerseys / Une idée à moitié originale?

THE ORIGINAL?
Ford “Camisetron” – 2014
Custom made soccer jerseys that are
a mix of several different countries.
Watch the Case Study
Agency : Zubiad, Florida, (USA)
LESS ORIGINAL
Coca-Cola “Mixed Fans” – 2019
Custom made soccer jerseys that are a mix
of several different countries.
Source : Dubaï Lynx Direct BRONZE
Agency : Geometry Global, Dubaï (UAE)

Lifting the billboard / Une idée à emporter?

THE ORIGINAL?
Gold’s Gym fitness Club – 2006
Source : Adeevee
Agency : Ogilvy Mumbai (India)
LESS ORIGINAL
Yellow Pages – 2009
““Fitness Club? Find it on YP”
Agency : Y&R Tel Aviv (Israël)
LESS ORIGINAL
Basic-Fit Fitness Club – 2018
“Get fit for summer”
Agency : XXS Amsterdam (NL)

A running love affair / Rattrapé par son manque d’originalité?

THE ORIGINAL?
Nike “Give yourself to the run” – 2015
Watch the TV Commercial (You Tube)
Source : CampaignBrief, The Next Gag
Agency : Wieden + Kennedy Shanghai (China)
LESS ORIGINAL
Intersport “la plus belle des rencontres” – 2018
Watch the TV Commercial (You Tube)
Source : PackshotMag
Agency : Marystone Paris (France)

Skateable outdoor ad spaces / La copie, un terrain glissant?

THE ORIGINAL?
Nike SB – 2006
Source : Coloribus
Ag : Saatchi (Brazil)
LESS ORIGINAL
Quicksilver Bus Shelter Ramp – 2007
Source : Adsoftheworld
Agency : Saatchi Copenhagen (Denmark)
LESS ORIGINAL
Drive Skate Shop – 2018
Source : Coloribus
Agency : Rethink Vancouver (Canada)