Category ArchiveTravel, Leisure

Same landscape, different prize / Ailleurs c’est pareil?

THE ORIGINAL?
Philippines Tourism – 2011
“Just as beautiful,
just not as expensive”
Source : Cannes Lions BRONZE
Agency : DM9 DDB (Philippines)
LESS ORIGINAL
Deutsche-Bahn German-Rail – 2019
“Oregon, USA 1237€
Bavaria, Germany 24€ ”
Source : Cannes Lions Press BRONZE
Agency : Ogilvy, Frankfurt (Germany)

Welcome to copy paste city / Bienvenue à copy-paste city?

THE ORIGINAL?
Volvo V70 – 2009
“1400 KM on a single tank”
Watch full campaign here
Forsman & Bodenfors (SWE)
LESS ORIGINAL
United Airlines – 2015
“Connecting the world”
Watch full campaign here
Miami Ad School Hamburg (GER)
LESS ORIGINAL
EasyJet – 2018
“Don’t hesitate, choose both”
Watch full campaign here
Agency : Creatives Geneva (SWI)

A memory photo messed up / Une ressemblance assez Maousse?

THE ORIGINAL?
Transavia (Outdoor poster) – 03 – 2018
“At this price go back …
and take your picture again.”
Agency : Humanseven Paris (France)
LESS ORIGINAL
Disneyland Paris (Facebook Post) – 08 – 2018
“A messed up picture?
What if we offered you 300 days to catch up?”
Agency : Unknown (France)