Category ArchiveTV and Viral

Fake retirement, real lookalike? / Le coup de la fausse retraite

THE ORIGINAL?
AT&T DirecTV “Altuve quits” – 2019
(Click on the image for larger view)
WATCH THE TV COMMERCIAL
Source : Clio Awards SILVER
Agency : Dieste, Omnicom Dallas (USA)
LESS ORIGINAL
Hulu “Tom Brady big announcement”– 2020
(Click on the image for larger view)
WATCH THE SUPER BOWL TVC
Source : Adweek, AdForum
Agency : In-House (USA)

Fake fancy burger, real lookalike / Un vrai goût de réchauffé?

THE ORIGINAL?
Mc Donald’s “The blind taste” – 2015
WATCH THE CASE STUDY FILM
Source : We Love Ad, Cannes Lions SHORTLIST
Agency : TBWA Roma (Italy)
LESS ORIGINAL
Burger King “Whopper Prank” – 2020
WATCH THE SUPER BOWL TV COMMERCIAL
Source : 2020 Super Bowl LIV TVC
Agency : Pitch & Horizon Media (USA)

A deal so perfect, anyone can sell it / Pas très professionnel ?

Fake pizzas, real lookalike? / Des pizzas au goût de réchauffé?

THE ORIGINAL?
Subway Pizza Sub “sorry Italy” – Oct 2019
Watch the TV Commercial
Source : The Drum
Agency : Above + Beyond (United Kingdom)
LESS ORIGINAL
Crust Australian Pizza “it’s not a pizza” – Dec 2019
Watch the TV Commercial
Source : CampaignBrief, Instagram, Facebook
Agency : Mullen Lowe Sydney (Australia)

Friendly slap on the shoulder, again & again / Le pompiste pompé?

Same idea with a little make-up / Au feu, les pompeurs?

THE ORIGINAL?
Lancôme Cushion face powder – 2014
Watch the movie on VIMEO
Agency : La Bande Originale / Hands (France)
LESS ORIGINAL
Guerlain Terracotta face powder – 2019
Watch the movie on VIMEO
Agency : Helmut Agency (France)

visual metaphors / Une grosse analogie entre ces métaphores?

The lucky day of a homeless guy / Un scénario sans domicile fixe

THE ORIGINAL?
One man’s loss / Short Film – 2015
Watch the film on YouTube
Director : Phil Sansom (United Kingdom)
LESS ORIGINAL
Joy’s Menswear TV Commercial – 2019
Watch the film on Facebook
Agency : Unknown (Tunisia)

Little dancer standing motionless / ouh là… oups!

THE ORIGINAL?
Audi A4 Multitronic – 2001
Watch the TV Commercial
Source : Culture Pub,
Agency : Saatchi & Saatchi (Germany)
LESS ORIGINAL
Citroën C4 Cactus “hula girl” – 2019
Watch the TV Commercial
Source : Packshotmag
Agency : Traction, BETC Group (France)

real estate prank / De l’anti réchauffement qui sent le réchauffé?

THE ORIGINAL?
MTV Global warming awareness – 2007
Fake Real Estate Promo “Sea front tomorrow”
Watch the TV Commercial (You Tube)
Source : Coloribus
Agency : Arnold worldwide Milan (Italy)
LESS ORIGINAL
Greenpeace Global warming awareness – 2018
Fake Real Estate Promo “predictive real estate”
Watch the TV Commercial (You Tube)
Source : Grand-Prix Data & Créativité
Agency : Artefact (France)