Category ArchiveTV and Viral

Same idea with a little make-up / Au feu, les pompeurs?

THE ORIGINAL?
Lancôme Cushion face powder – 2014
Watch the movie on VIMEO
Agency : La Bande Originale / Hands (France)
LESS ORIGINAL
Guerlain Terracotta face powder – 2019
Watch the movie on VIMEO
Agency : Helmut Agency (France)

visual metaphors / Une grosse analogie entre ces métaphores?

The lucky day of a homeless guy / Un scénario sans domicile fixe

THE ORIGINAL?
One man’s loss / Short Film – 2015
Watch the film on YouTube
Director : Phil Sansom (United Kingdom)
LESS ORIGINAL
Joy’s Menswear TV Commercial – 2019
Watch the film on Facebook
Agency : Unknown (Tunisia)

Little dancer standing motionless / ouh là… oups!

THE ORIGINAL?
Audi A4 Multitronic – 2001
Watch the TV Commercial
Source : Culture Pub,
Agency : Saatchi & Saatchi (Germany)
LESS ORIGINAL
Citroën C4 Cactus “hula girl” – 2019
Watch the TV Commercial
Source : Packshotmag
Agency : Traction, BETC Group (France)

real estate prank / De l’anti réchauffement qui sent le réchauffé?

THE ORIGINAL?
MTV Global warming awareness – 2007
Fake Real Estate Promo “Sea front tomorrow”
Watch the TV Commercial (You Tube)
Source : Coloribus
Agency : Arnold worldwide Milan (Italy)
LESS ORIGINAL
Greenpeace Global warming awareness – 2018
Fake Real Estate Promo “predictive real estate”
Watch the TV Commercial (You Tube)
Source : Grand-Prix Data & Créativité
Agency : Artefact (France)

Santa with vision problems / Le père noël voit double?

THE ORIGINAL?
Joué Club (Toy Stores) – 2017
Watch the TV Commercial (You Tube)
Source : La Réclame
Agency : Very Good Choice (France)
LESS ORIGINAL
Générale d’Optique (optical stores) – 2018
Watch the TV Commercial (You Tube)
Source : Ad Forum
Agency : La Chose, Paris (France)

A running love affair / Rattrapé par son manque d’originalité?

THE ORIGINAL?
Nike “Give yourself to the run” – 2015
Watch the TV Commercial (You Tube)
Source : CampaignBrief, The Next Gag
Agency : Wieden + Kennedy Shanghai (China)
LESS ORIGINAL
Intersport “la plus belle des rencontres” – 2018
Watch the TV Commercial (You Tube)
Source : PackshotMag
Agency : Marystone Paris (France)

The Channel crossed by car / La deuxième manche?

THE ORIGINAL?
Audi A8 – Channel crossing – 2017
“(…) discover new roads…”
Watch the video
Agency : Double2 Event  (France)
LESS ORIGINAL
Jaguar I-Pace – Channel tunnel challenge – 2018
“From London to Brussels on a single charge”
Watch the video
Agency : Unknown (United Kingdom)