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Category ArchiveSocial, environmental, non-profit

magazine’s name into a headline / Voici une curieuse coïncidence?

THE ORIGINAL?
Citeo paper recycling – 06 – 2018
Published in VOICI magazine
Agency : Jesus & Gabriel (France)
LESS ORIGINAL
ONU Femmes / UN Women – 11 – 2018
Published in VOICI magazine
Agency : Glory Paris (France)

Plastic bottle fish / Une bouteille à l’amer… goût de déjà-vu?

THE ORIGINAL?
WWF France  (Spec ad) – 2016
“Soon in your own plate. Protect the oceans”
Source : Saxoprint Creative Awards
AD : Alison Epaud (France)
LESS ORIGINAL
Florianopolis City Government – 2018
“The more plastic, the less life in the oceans”
Source : Coloribus
Agency : D/Araújo Comunicação (Brazil)

The coughing teddy bears / “Tousse” les mêmes?

THE ORIGINAL?
Anti-Smoking awareness – Roche – 2017
“The protector bear” – Watch the Case Study
Source : Coloribus
Agency : Integer TBWA Milan (Italy)
LESS ORIGINAL
Air Pollution awareness – Breezometer – 2018
“The Toxic Toby” – Watch the Case Study
Source : Ad Forum
Agency : McCann, London (United Kingdom)